To get to the New World, both the first settlers of what would become America and you as a consumer will be taking a vessel to get there. While the settlers came on boats and your experience will come in a bottle, the names are the same. Each of our beers is named after one of the three boats that brought the first settlers to the New World - the Susan Constant, the Discovery, and the Godspeed.
At New World Ales, we believe beer is a fine balance between art and science. Brewers were true craftsman during the early years of America, crafting beer through hands on processes and skillful practice, but this has become less the case in today’s breweries with the increased use of technology streamlining the process. We are striving to bring back truly artisanal ales made in the same fashion as our forefathers, yet with a modern understanding of science to assure a consistently premium product.
Along with being brewed using traditional methods and all natural ingredients, our beers also pay tribute to tradition through our main logo and beer names. Our main logo - a woman figurehead on the front of a ship - is inspired by figureheads used over centuries on sea vessels. Their purpose - women figureheads in particular - was to calm the ocean ahead of the vessel and ensure for a safe journey. In this case, she is here to guide you into the New World.
The New World name itself was inspired by what the first settlers of the Jamestown colonies in Virginia called what would become America. They were true explorers going to a land of unknown promise, and their efforts and perseverance laid the foundation for America today. We here at New World Ales are proud to be leading you into a land of promise, where you will experience and discover craft beer like never before.